Friday, 29 July 2016

Jay Silva Ft. Big Tobz – See Me Now Analysis



Title: See Me Now
Channel: Link up tv
Date: december 2nd 2015
Artist: Jay silva featuring Big tobz

Time: 3:25 

Synopsis

In the music video for 'See Me Now,' it starts off with the antagonists in a luxury white BMW and the rest of the cast around the car, under a  heavily graffitied bridge rapping along to the song. as it is Jay Silva's song, he is the only one in a costume that stands out, (white jumper,) whilst Big Tobz and everyone else is wearing black.



Editing and Mise en scene

There are quick cuts throughout the duration of the song in order of to keep up with the beat. Other locations include a tower block and driving along roads along with the use of smoke bombs.

Conceptual performance or narrative based and themes

The video is mainly performance based as it consists of black males lip syncing and dancing to the song.
The theme behind this song/ music video is definitely women and money as he is rapping about how 'moneys on my mind' as well as 'Bonnie and Clyde for me?' in reference to a man and a woman who were in love and carried out criminality in the 1900's.

Representation and authorage

The representation of the artists is that they know their business, they drive nice cars, wear nice designers, therefore, their identity is very well known. Jay Silva's authorage is his high-top haircut and the fact that he sings as well as raps.

Camera

Camera angles are generally low angle shots which make the artists look powerful and lead you to believe what they are saying.  Editing techniques such as reversing certain clips and fast cutting rate have been used to comply with the genre, rap/ grime. The camera  appears to be handheld which fits in with the genre.

Lip syncing is used all throughout this 3-minute music video to enable the artists to focus on the way they portray the song and their performance withput worrying if they will get the words right as well.

Target Audience

The target audience is the same age as the artists here and they are encouraging the viewers to wear nice clothes and drive nice cars like him. In my own video,

Ideas i could use in my own music video

 I could use the smoke bombs and the way they recorded and edited as inspiration.

1 comment:

  1. Overall some useful analysis here of genre, representation and some technical elements. Split into headings and expand analysis of technical areas so camera, mise-en-scene and editing. You are a little descriptive, be sure to explain elements of the video giving examples.
    Amy

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